I'm Alice, and I'm the whole business

Ten years in HR and people management, ten years teaching primary school before that, and a deliberate decision not to build this into an agency. When you get in touch, you get me. That's the entire point of how I've set it up.

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10 years in HR

Working in HR and people management since 2016, across businesses from first-time employers through to organisations with several layers of management.
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CIPD Level 5 qualified

A CIPD Level 5 Associate Diploma in People Management, which matters more than it sounds when the advice you're being given has legal consequences.
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Ten years teaching first

A decade in primary school classrooms before HR. Keeping calm and having the conversation nobody else wants to have turns out to be the same job.
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How I got here

I spent ten years as a primary school teacher before I moved into HR. People find that funny when I mention it, and then about thirty seconds later they see the connection.

Teaching is managing people. It's holding a room, staying calm when something kicks off, having the difficult conversation with somebody who doesn't want to have it, and being fair even when you're tired and it would be easier not to be. Those are the same skills. I use them more or less every day.

The HR came after that, and it's been ten years now, in businesses of every size and most sectors. Somewhere along the way I worked out that the businesses I'm most useful to are the small ones, because they're the ones with nobody to ask.

This business used to be called 8th House HR. The name had a story behind it, but nobody could ever tell whether it was one person or a firm of twenty. It's one person. It's me. So the name says so now.

I'm not a call centre. I'm an HR consultant.

The large HR providers will tie you into a five-year contract and offer you a 24/7 phone line. I've had clients arrive after exactly that: locked in, ringing on a Tuesday morning, speaking to somebody who has no idea who they are or what the business does.

I don't know what I'm doing in five months, let alone five years. Neither do you. So my support runs month to month, with 30 days' notice on either side, and if it stops working you leave without penalty and without a conversation about it.

I don't offer 24/7 either, and that's a choice rather than a limitation. Everything in HR can be handled Monday to Friday between 9 and 5. Anyone promising round-the-clock cover is putting you through to a call centre.

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Being the one person in the room who isn’t upset

What I see constantly in small businesses is owners who are too close to their own people to be objective. It's your business, so you expect the same commitment from everybody else that you put in yourself, and any lapse feels like a personal attack. That's not a flaw. It's what happens when you've built something.

The trouble is that when it becomes personal you lose sight of how to respond. It goes one of two ways. Either you take a make-them-pay approach, or you go straight to Defcon 1 over something that didn't warrant it. Neither one solves the problem and both create new ones.

That's where I come in. I can look at the whole picture with a fresh pair of eyes, and because it isn't personal to me I can be objective and stick to the facts. People tell me afterwards that they don't know how I did it. Honestly, it's mostly that I wasn't the one it happened to.

Protecting the business means being fair to the people in it

I do this work to protect businesses, and I'm clear-eyed about the cost of getting employment matters wrong. Tribunal awards on discrimination claims aren't capped. Solicitor's fees run to £20,000 or £40,000 even where the company has done nothing wrong.

But that isn't the only reason to do it properly. If you take on employees, that's a responsibility. Your wages pay their mortgages. I've turned down the odd request to help somebody get one over on a member of staff, and I'd do it again, partly because it's wrong and partly because it never works.

The businesses that treat people fairly are also, almost without exception, the ones that don't end up at a tribunal. Those two things are the same project.

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What clients say

Excellent

5.0 Google Average 5 star review for Alice Potter HR

Based on 8 reviews

10 years in HR. CIPD Level 5 qualified.
5 stars from every client who's reviewed.

I've been working in HR and people management since 2016. Before that, 10 years as a primary school teacher. I hold a CIPD Level 5 Associate Diploma in People Management, based near Darlington, and I've helped businesses across the North East: and every one of those calls has come to me, not a team.

Excellent

5.0 Google Average 5 star review for Alice Potter HR

Based on 8 reviews

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Based near Darlington.

Working across the North East.

I work with businesses across the North East: Darlington, Durham, Bishop Auckland, Stockton-on-Tees, Newcastle and the surrounding areas. For the right client I'll travel further. For businesses that work remotely, I can do that too. If you're within an hour of Barnard Castle, I can be with you in person when it counts.

Common questions

Is it really just you?
Yes. Every call, every email and every meeting is me. It's the reason I don't take on more clients than I can properly look after, and it's the reason you'll never be told that somebody will get back to you.
What happens if you're on holiday?
I tell clients in advance and we plan around it. In ten years I've not had an HR situation that couldn't wait a week, and if something genuinely urgent lands I'd rather you rang me than sat on it.
What sectors do you work in?
Most of them. My track record is strongest in tech, accountancy and financial services, and hospitality. The sector matters less than the size. Between one and thirty employees is where I'm most useful, though I've worked with larger.
Do you do recruitment?
No. Everyone assumes it's part of HR and it isn't part of what I do. Everything that happens after somebody has been hired is my side of it.
What does CIPD Level 5 actually mean?
It's the Associate Diploma in People Management, a formal professional qualification from the Chartered Institute of Personnel and Development, which is the professional body for HR in the UK. It matters because plenty of people offering HR advice have no formal qualification at all, and you can't tell from a website which is which.
Why don't you offer 24/7 support?
Because I'd have to hand you to a call centre to do it, and then you'd be getting scripted answers from somebody who has never heard of your business. Monday to Friday, 9 to 5.30, from someone who knows your situation, is worth more than a number you can ring at midnight.